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PAENDA (official videos)
PAENDA - "Run To You" (Official Video)
PAENDA - "We're Good" (Official Lyric Video)
PAENDA - "If That's What You Like" (Official Video)
When you think of PAENDA, the first thing that may come to mind is the Austrian artist's magnificent blue hair. But above all, she is known as a self-determined, authentic pop act who feels just as comfortable in the studio as on the stage. The artist is among the very few women in the music business who produces her songs single-handedly. A "Self Do, Self Have, Self Made" attitude that has already brought her to an audience of millions.
Even as a child, PAENDA is certain: she wants to make music – come what may. The singer tries things out, does pop, rock and jazz, while also learning to play various instruments. With her entry into the world of music production, the artist suddenly finds herself among completely new possibilities for tonal development; Electronic pop becomes their new playing field. In 2017, the act PAENDA appears on the scene for the first time; she quickly makes a name for herself, and not just because of her blue hair. In her first songs, her background as a studied musician shows, tracks like "Good Girl" or "Identity" score with the connection of difficult sound structures and beats with engaging electro-pop melodies. It’s on stage that the musician is completely in her element. At festivals like the Donauinselfest, the DigitalAnalog in Germany or as support for Jessie J, she shows that there is a place where she feels even more at home than in her home studio: the stage. Intoxicating, authentic - the insider tip PAENDA is doing the rounds.
In 2019, her second album "EVOLUTION II“ is being released, which is purposefully striving towards widespread electro pop. At the same time, the singer is catapulted into the international limelight: As the Austrian representative at the Eurovision Song Contest in Tel Aviv, she finds herself in front of an audience of millions. A real career highlight after only two years – which changes a lot. Concerts as co-headliner of Popfest Vienna or Electric Nation in Graz follow.
PAENDA’s sound is also changing – and evolving, becoming more mature, international, but also more independent. On her own label Sick Kick Records, founded in 2020, she turns to pop sounds in her two EPs "My Heart" and "My Issues", as we know them from singers like Rita Ora or Halsey. It is only natural, that with international and national collaborations PAENDA also takes a step towards EDM in 2021. Tracks like "Animal" with Pule feat. Third Snow or "Deep Vibes" with Maone present her as a talented dance act with a knack for strong hooks. The release radar hits 17 times that year and brings the artist several well-known playlist placements on Apple, Amazon and Spotify, such as the NMF Germany, Dance Brandneu or Shazam's "Best New Songs". The fact that the tracks sound more and more authentic, more and more like the artist herself, may also be due to PAENDA only produces everything by herself, but also starts mixing her own songs.
In 2022, PAENDA will remain true to the direction that has become increasingly clear over the past two years. Numerous in-house productions are already on the way, starting with the EP “POV”, which will be released in May, and international collaborations. And the end? It's far from in sight.